Iconoculture, A CORPORATE EXECUTIVE BOARD Company
Ref: :
171 (Iconoculture, A CORPORATE EXECUTIVE BOARD Company)
Location:Toronto - Ontario, Canada
Discipline:Advertising, Media & Fashion
Rate:Not stated (Contract/temp.)
Position: Cultural Fluent Locations: Canada Reports to: Consumer Strategist, Global This is a contractor position; no fixed hours; minimum six-month commitment, renewable every six months at mutual agreement.
As a Cultural Fluent, you must posses a deep understanding of and keen observational insight into your local culture, along with the ability to translate your cultural observations into opportunities for business. Candidates should be in a position to consistently access the Internet, and communicate with U.S. based strategists via email and participate in web-based dialogue on a regular (daily/multiple times per week) basis. Ideal candidate should also be comfortable with the following activities: Use of still and video cameras, comprehensive reading of local and regional media and blogging.
Responsibilities:
- Provide Iconoculture and clients with an active, accurate and insightful view of local and regional culture, including social, political, entertainment, and business-related issues
- Learn and apply Iconoculture’s proprietary observational methodology and framework (appropriate training will be provided).
- Research and explore consumer behavior through observation, secondary resources, and interactions with local consumers
- Identify emerging consumer trends across different demographics, industries, and lifestyle categories.
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